Cannabis treats are leaning into fall, and hard. One edibles maker is promoting fruit flavored THC “pearls” with a #highforhalloween hashtag, while another has a “Scary Savings” promotion on its CBD chocolates.
But as the growing industry starts offering seasonal promotions just like other consumer products companies, it may want to take heed of a cautionary tale from the vaping industry: Flavors, when too successful, can addict a younger generation.
As the industry matures beyond raw flower into a wider variety of products, cannabis edibles are growing fast. Headset, which tracks…
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